When compared with the gaffes found elsewhere in this list, crushing holiday cheer doesn't seem like such a terrible blunder. UPS Store spokesperson Staci Reidinger clarified the company's intentions, saying "at the end of the day, we're not sitting here trying to offend anyone, we're trying to get people to engage with us." In response, Uber tweeted "We're so sorry about that N*****!" We encourage you to comment on our blog posts, and if you have suggestions or questions, please shoot us an email at email@example.com. When Chase implied that certain customers have a low balance because of their own bad spending habits, the backlash was swift and justified. The New Coke Fiasco. approaching the national tragedy with tact. Although the tweet did get attention, it wasn't for the right reasons. And with that, his stellar, grandfatherly reputation has vanished. We developed this blog to share our experiences, advice and industry commentary with other communicators. 2019 PR Disasters, Fails, Misses & Mistakes, As we continue to watch the events around the coronavirus pandemic unfold and in-line with the. Boeing finds itself in a similar situation, since it is unclear when its 737 Max planes may get the green light to fly again. At the beginning of April 2017, Pepsi debuted an ad depicting Kendall Jenner in the middle of a… At best, your efforts can come across as pandering. But some jokes don't land, especially when they make light of a mental illness that affects 300 million people worldwide. innovative ways small businesses are making a difference, and what you and your family can do to help. There's something inherently icky about a bank smugly berating people for their financial instability--particularly one that received a bailout from U.S. taxpayers during the 2008 financial crisis. Hallmark, for example, immediately dropped Loughlin from its stable of actors (she had appeared in a dozen of its movies) and the “Full House” reboot, “Fuller House,” went back into production without her. You can view the full 2019 list of PR disasters here. There's nothing wrong with poking fun at a boring Super Bowl ... unless it's played in a stadium in Atlanta you paid $324 million to name. And, as an aftereffect, the NFL quietly changed its rules in the offseason on what plays are eligible for video review. These fails offer real-time case studies in how not to behave on social media. Always Remember This 9/11 Pizza Flag. Is there a conspiracy, or is it simply confirmation bias? Of course, Uber apologized for the mistake, but it speaks volumes that the ridesharing company hadn't thought through this scenario ahead of time. That's what happened when citrus punch brand SunnyD unleashed a series of tweets implying that the brand was losing its will to live. Airlines are offering waivers and credits for passengers who cancel flights to the country, and it is now reeling from a 74 percent drop in tourism. The most damaging crises are those where you remain stuck without a clear resolution – think Malaysia Airlines when cable TV news covered its missing Flight 370 for months on end. You can also read more about us at GroundFloorMedia.com or MeetAtCT.com. Soon enough, Adidas's official account was tweeting branded jerseys with offensive messages on the back. @Chase: why aren't customers saving money?Taxpayers: we lost our jobs/homes/savings but gave you a $25b bailoutWorkers: employers don't pay living wagesEconomists: rising costs + stagnant wages = 0 savingsChase: guess we'll never knowEveryone: seriously?#MoneyMotivation pic.twitter.com/WcboMr5MCE. The GFM team creates and manages messages from inception through an intermediary to the end consumer, while the CenterTable team creates messages that engage directly with the end consumer. APPLE – Apple has a habit of starting off a new year with a PR disaster. When a shooter killed 22 people in a Walmart … The 10 Worst Social Media Fails of 2019 Faking a Mental Illness. This July, when Adidas launched a new line of gear for U.K. soccer club Arsenal, it rewarded any user who tweeted #DareToCreate by posting an A.I.-generated jersey with their Twitter handle on the back. Even Democratic presidential candidate Elizabeth Warren chimed in with a tweet of her own. Here are some more examples of companies that have been battered by bad publicity. But the company found itself playing defense for cutting endorsement compensation during maternity leave for some of its athletes. This one didn't. Sister agencies GroundFloor Media (GFM) and CenterTable navigate the blurred lines between marketing, public relations and advertising – online and off.